Is Databox cheaper than Reports?

It depends on how many accounts your clients run, because Databox bills per data source and defines a source as a specific dataset, account, property or view. Fifteen clients with six accounts each is ninety sources, which lands near $763 a month on their main price list before branding, against $548.25 for Reports with white label included. On Databox's separate agency price list the figure is lower.

Why won't you publish their white-label price?

Because two reads of their pricing page returned two different figures, one of them ambiguous about whether it was monthly or annual. What can be said reliably is that white label is a paid add-on rather than part of a base plan, and is bundled only at their top tiers.

Does Databox support Google Local Services Ads?

No. Google Local Services Ads is absent from the Databox integrations directory and the expected integration URL returns HTTP 404, checked 15 August 2026.

What is Databox genuinely better at?

Tracking one organisation's own KPIs. Databox has a free tier, a larger connector catalogue, an MCP server on every paid plan and its own forecasting feature. For an in-house team watching its own numbers, rather than an agency sending many branded client reports, it is the better-shaped product.

ReportsDatabox

Databox counts data sources. An agency counts clients.

Databox is a strong metrics platform — free tier, 130+ connectors, an MCP server on every paid plan — that also sells to agencies. Its billing unit is the data source, and a source is “a specific dataset, account, property, or view”. For a home-services client running six accounts, that is six lines on the bill and one line on ours.

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Pricing and features checked 15 August 2026 · Sources listed at the foot of the page

The short answer

When Databox is the right call, and when it is not

These are two different products aimed at two different jobs, and the comparison is really about which job you are doing.

Stay on Databox if

You are watching one organisation's own numbers rather than sending reports to twenty clients. That is what Databox is built around and it is good at it.
You want to start at zero. Their free plan is genuinely free for three sources, one user and one dashboard; we have a trial with a card up front and nothing else.
You need catalogue breadth. They list 130+ integrations against our 16 native connectors and a bridge.
You want an MCP server on the cheapest paid plan. Theirs is included on paid plans; ours comes with the white label add-on and a key we issue.
Your clients each connect one or two accounts. Per-source billing is good value at that shape, especially on their agency price list.

Move to Reports if

Your clients run five or six accounts each, and you would rather not think about the bill every time one of them connects another.
Your clients run Local Services Ads, which Databox cannot connect at all.
You need every client report on your own domain under your own brand, and you want one flat price for that rather than an add-on you have to price.
You want reports built around a client relationship — several pages, each scoped to its own sources, sent on a schedule with a written summary — rather than dashboards built around metrics.
You want the projection and the counted figures visibly distinguished, with modelled numbers badged rather than blended in.

Side by side

Where a metrics platform and a reporting platform diverge

Every claim about Databox comes from their own pages, cited and dated below — including the one price we decided we could not read reliably enough to print.

Feature and pricing comparison between Reports and Databox, checked 15 August 2026. Rows cover the billing unit and cost, the local services connector stack, and what the report itself does.
Capability	Reports	Databox
What it costs
The billing unitSource 1Their definition: “a specific dataset, account, property, or view”. Three GA4 properties are three sources.	Per client report. Accounts connected to a client do not appear on the bill.	Per data source, on top of a plan fee. $5.60 each on the main price list.
Entry priceSource 1	$39.95 for one client report, falling to $29.95 at ten and $19.95 at twenty-five.	A free plan, then $64 a month billed annually for five sources.
There is a genuinely free tierSource 1	No. 14 days free with a card up front, then it is paid.	$0 for three sources, one user and one dashboard.
White label and your own domainSource 1Two reads of their pricing page returned two different figures for this add-on, so we are not publishing a price for it.	+$99 a month, flat, at any client count.	A paid add-on on the main plans, bundled only at the top tiers.
A separate, cheaper price list for agenciesSource 2	One price list. It is the same page whoever you are.	Yes, with sources at $2.40 — but it is not linked from the main pricing page.
The local services stack
Google Local Services AdsSource 3Absent from the directory, and the expected URL returns 404.	Native, straight from the Google Ads API: leads, charged leads, calls, messages, bookings.	No connector.
Size of the connector catalogueSource 3	16 native, plus a bridge to Windsor.ai for the long tail.	130+ listed.
Google Ads, GA4, Search Console, Business ProfileSource 3	All native, through their own APIs.	All present.
What the report does
Forecasting a metric forwardSource 1	Projects the quarter from a configured funnel, with a scenario band and the lever needed to close the gap.	A named forecasting feature, on the higher plans.
MCP server for AI clientsSource 4	Yes, read-only, five tools. Comes with the white label add-on and keys are issued on request.	Included on paid plans; connects Claude, ChatGPT, Cursor and n8n.
Keyword positions and AI visibilitySource 3	Imported from your SEO vendor's workbook, including the AI visibility tab, with durable history.	Through a third-party rank tracking connector rather than a tracker of their own.
Who the product is built forSource 5	Agencies sending branded reports to their clients. That is the only thing it does.	“Analytics for teams that need answers now” — agencies are one audience of several.

Prices checked 15 August 2026. Sources are listed in full with the URL and the day each was read.

The arithmetic

Ninety accounts, two ways of counting them

Every assumption below is chosen to be generous to Databox where we were unsure, and each one is named.

The agency

A fifteen-client home-services agency in the US. Each client runs Google Ads, Local Services Ads, GA4, Search Console, Business Profile and CallRail — six connected accounts, ninety in total.

Reports

Client reports15 × $29.95, the published rate at 10–24 clients: $449.25
White labelflat, per month: $99
Ninety connected accountsno per-source charge: $0

Per month$548.25

Billed monthly, no commitment, branding included in the figure.

Databox

Growth planbilled annually: $399
Additional data sources65 × $5.60, allowing ten included in the plan: $364
White labelan add-on we could not price reliably: $0

Per month$763

Local Services Ads cannot be connected, so five of the six accounts per client are counted here. The white-label line is shown as zero because we would not guess it — the real total is higher than this.

What this arithmetic assumes

We have assumed the Growth plan includes ten data sources. We could not read a reliable allowance, so we picked a number generous to them; if it includes fewer, their total is higher.
Their column counts seventy-five sources, not ninety, because Local Services Ads is absent from their catalogue — the same adjustment we make on every page where a channel simply cannot be connected. Sixty-five of those seventy-five are chargeable after the assumed allowance.
White label is shown at zero on their side purely because we refuse to publish a figure we read two different ways. Their real total for a branded client report is higher than $763.
Databox publishes a second, cheaper price list for agencies with sources at $2.40 rather than $5.60. It is not linked from the main pricing page. If you are pricing Databox, start there — the same ninety-account agency lands far closer to us on that list.
Our figure is a monthly rate with no commitment; theirs is the annual-billing rate.

The shape of the tool

Dashboards about metrics, or reports about clients

Both products draw charts from the same APIs. What differs is what the software thinks the unit of work is.

A client is a first-class thing

In Reports the client is the object everything hangs off: their sources, their branding, their goals, their report, their schedule, their share link. That is why a sixth connected account changes nothing about the bill — it is a detail of a client, not a thing you bought.

One report, several audiences

Paid search, SEO and site care get their own pages inside one link, each scoped to its own sources and fetched with its own filters. The client who came for rankings reads rankings, and nobody has to maintain three dashboards to make that happen.

Sent, not just published

A schedule in the client’s own timezone, from your sending address, with a written summary of the period whose figures come from the report’s own arithmetic rather than a model’s imagination — plus a live, password-protected, expiring link for the client who wants to look between emails.

Where they are simply better

A free tier, 130+ connectors and an MCP server on every paid plan are real advantages and we do not have equivalents. If those are the three things you are buying, buy them.

From both sides of the report

What a client relationship asks of a reporting tool

Two accounts on the two things a dashboard product tends to leave to you: the monthly rebuild, and the delivery.

The monthly rebuild

We were rebuilding the same four dashboards every month and still getting asked where the Local Services leads had gone. Now the report is already standing when we walk into the meeting, and the lead count is the whole lead count.

Dymic DigitalMarketing agency

Scheduled delivery

One email at the start of the month with the whole picture and a paragraph telling me what it means. I have stopped asking for the call.

On The Spot CleanersCleaning services

Straight answers

Questions people ask before they switch

Answered against Databox's published pricing and product pages as read on 15 August 2026.

Is Databox cheaper than Reports?: It depends entirely on how many accounts your clients run, because their unit is the data source and a source is “a specific dataset, account, property, or view”. Fifteen home-services clients with six accounts each is ninety sources. On their main price list that lands near $763 a month before any branding; we are $548.25 with white label included in the figure. On their separate agency price list they come out lower.
Why won't you publish their white-label price?: Because we read their pricing page twice and got two different answers, and one of them was ambiguous about whether the figure was monthly or annual. A wrong price on a comparison page is the kind of mistake that ends up in a screenshot. What we can say is that it is an add-on rather than part of a base plan, and that it is bundled only at their top tiers.
Does Databox support Google Local Services Ads?: No. It is absent from their integrations directory and the expected URL returns a 404, checked 15 August 2026. For an agency whose clients are plumbers, roofers and HVAC contractors, that is usually the row that decides it.
What is Databox genuinely better at?: Tracking one organisation’s own KPIs. It has a free tier, a much larger connector catalogue, an MCP server on every paid plan, and a forecasting feature of its own. If you are an in-house team watching your own numbers rather than an agency sending twenty branded reports, it is the better-shaped product and we would say so.

Sources

Everything on this page you can check yourself

Competitor pricing and feature lists move. Each entry records the page we read and the day we read it, so you can see how old a claim is before you act on it.

1
Databox pricing
databox.com · checked August 15, 2026
Free $0 (3 sources, 1 user, 1 dashboard, 11 months of history); Analyst $64/month billed annually ($79 monthly, 5 sources, 1 user, 24 months); Pro $159 ($199); Growth $399 ($499, unlimited history); Custom by enquiry. Additional data sources are $5.60 a month each. A data source is defined as “a specific dataset, account, property, or view”. White label is a paid add-on rather than part of a base plan.
2
Databox pricing for agencies
databox.com · checked August 15, 2026
A second, separate price list that is not reachable from the main pricing page without JavaScript: Agency Starter $79, Agency Pro $159, Agency Growth $399 and Agency Premium $799 a month on annual billing, with additional data sources at $2.40 rather than $5.60. If you are an agency, price yourself off this page rather than the main one.
3
Databox integrations directory
databox.com · checked August 15, 2026
130+ integrations listed. Google Local Services Ads is absent, and the expected integration URL returns HTTP 404 — confirmed two ways rather than inferred.
4
Databox MCP server
databox.com · checked August 15, 2026
An MCP server that connects Claude, ChatGPT, Cursor and n8n, described as included at no extra cost on paid plans.
5
Databox homepage
databox.com · checked August 15, 2026
Headline: “AI-powered analytics for teams that need answers now.” Agencies are one of several named audiences alongside functional leaders, executives and analysts — which is the basis for describing it as a metrics platform with an agency price list rather than an agency reporting product.

Other comparisons

Weighing up more than one

Most agencies shortlist three or four. Here is the same treatment for the rest of them.

Count the accounts your clients actually run.

Then price both. If your clients connect two things each, Databox wins on arithmetic — and if they connect six, the arithmetic is ours.

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