DashThis is priced by the dashboard. It also cannot see Local Services Ads.
Pricing and features checked 15 August 2026 · Sources listed at the foot of the page
The short answer
When DashThis is the right call, and when it is not
One question decides this comparison, and you already know your answer to it: do your clients run Local Services Ads?
Stay on DashThis if
- None of your clients run Google Local Services Ads. Without that row this is a much closer call than the table makes it look.
- You have three clients or fewer. Their entry tier is $44 for three dashboards and our ladder lands at $45 for three client reports — a wash, and not worth moving for.
- You want catalogue breadth over depth. They list 35 connectors, none tier-gated, against our smaller native set and a bridge.
- You already pay SEMrush, Moz or Ahrefs and want positions pulled straight from there. They connect five rank-tracking vendors; we read one workbook format.
- You want the safety of a product that has been trading since 2011 with a large installed base. We are younger and smaller, and that is a real thing to weigh.
Move to Reports if
- Your clients run Local Services Ads. Leads, charged leads, calls, messages and bookings come straight out of the Google Ads API and land in the same total as paid search.
- You want one client report with several pages — paid search, SEO, site care — each scoped to its own data sources, instead of paying per dashboard to keep them apart.
- You want the report to say where the quarter lands against goal, with modelled figures badged as modelled.
- Your SEO vendor sends a ranking workbook every month and you would rather import it than buy another rank-tracking subscription to feed the report.
- You want the client's AI visibility — ChatGPT, Gemini, AI Overviews — reported next to everything else.
Side by side
Sixteen rows, and the ones they win are worth reading twice
Every claim about DashThis is taken from their own pricing and integrations pages, cited and dated below. Where we could not establish something, the row says so instead of guessing.
| Capability | Reports | DashThis |
|---|---|---|
| What it costs | ||
| How it is pricedSource 1Source 4Their unit is the dashboard; ours is the client report. | Per client report, on a graduated ladder. $164.50 a month at 15 clients. | By dashboard, in tiers. $44 a month billed annually for three, $279 for twenty-five. |
| White label and your own domainSource 1Both of us include it. Worth saying, because two of the tools compared elsewhere on this site charge more for the branding than either of us charges for the reporting. | Included, with certificates issued automatically. | Included on every tier, including the $44 entry. |
| Team seatsSource 1 | Unlimited. | Unlimited users on every tier. |
| Growing past a tierSource 1What happens on the day you sign your eleventh client. | No tiers to cross. The next client is charged at the marginal rate for its own rung. | A step up to the next tier — 10 dashboards at $139, 25 at $279. |
| Free trialSource 1 | 14 days, card up front. Cancel inside it and nothing is charged. | 14 days. |
| The local services stack | ||
| Google Local Services AdsSource 3Confirmed absent two ways: not in their directory, and the expected URL returns 404. | Native, straight from the Google Ads API: leads, charged leads, calls, messages, bookings. | No connector. |
| Google Business ProfileSource 2 | Native. | Native. |
| Google Ads, GA4, Search ConsoleSource 2 | All native, through their own APIs. | All present. |
| Size of the connector catalogueSource 2 | 16 native, plus a bridge that runs on your own Windsor.ai key. | 35 listed, none tier-gated. |
| What the report does | ||
| Forecasting the period against a goalSource 1 | Projects the quarter from a configured funnel, with modelled figures badged as modelled. | Nothing of the kind appears on their pricing or feature pages. |
| Keyword positionsSource 2 | Imported from your SEO vendor's ranking workbook, with durable history. | Through SEMrush, Moz, Ahrefs, WebCEO or keyword.com — whichever you already pay for. |
| AI-written period summarySource 1 | Written from the report's own arithmetic and sent with the scheduled email. | AI Insights included on all tiers, with a paid PRO add-on. |
| Pages inside one report, each with its own sources | Paid search, SEO and site care as separate tabs of one link. | Their unit is the dashboard, so this is a matter of how many you keep. |
| Choice of rank-tracking vendorSource 2Neither of us measures positions. What differs is how many measurers you can plug in. | One route: a ranking workbook, in the shape our importer reads. | Five routes: SEMrush, Moz, Ahrefs, WebCEO or keyword.com — whichever you already pay for. |
| Track recordSource 1A fair thing to weigh, and not one we win. | A much younger and much smaller product. We are not going to pretend otherwise. | Trading since 2011, and they advertise 18,000 users. |
Prices checked 15 August 2026. Sources are listed in full with the URL and the day each was read.
The arithmetic
Fifteen clients, on both published price lists
Their unit is the dashboard and ours is the client report, so the only fair way to compare is to price the same agency on both.
The agency
A fifteen-client home-services agency in the US. One report per client. Every client runs paid search and Local Services Ads, and four connected accounts each — Google Ads, GA4, Search Console and Business Profile.
Reports
- First 3 clients3 × $15
- $45
- Clients 4–107 × $11
- $77
- Clients 11–155 × $8.50
- $42.50
- White label and your own domainin the price
- $0
- Local Services Adsnative connector, no separate charge
- $0
Billed monthly with no commitment, which works out at $10.97 a client. Sixty connected accounts do not change the price — the unit is the client report, not the data source.
DashThis
- Business tier25 dashboards, 100 sources, billed annually
- $279
- White labelincluded on every tier
- $0
- Local Services Adsno connector available at any price
- $0
$324 a month if paid month to month. Fifteen dashboards need the Business tier, because the Professional tier tops out at ten — so this agency pays for twenty-five and uses fifteen.
What this arithmetic assumes
- One dashboard per client, which is DashThis' own published guidance. If a client needs two, their fifteen-client agency becomes a thirty-dashboard one and moves to the Standard tier at $429.
- Their figure is the annual-billing rate, which is the cheaper of the two they publish. Ours is a monthly rate with no commitment, so the two are not commitment-equivalent.
- Change the size and the answer changes with it. At three clients their entry tier is $44 and our ladder is $45 — the same money, and not a reason to move either way.
- Their tier steps are what make the middle of this range expensive: a fifteen-client agency buys twenty-five dashboards because there is nothing between ten and twenty-five.
- Neither column contains a Local Services Ads line, for opposite reasons: ours because it is included, theirs because it cannot be bought.
The row that decides it
What a missing lead channel does to a report
This is not an abstract feature gap. It changes the numbers a client makes budget decisions on, every month, in the same direction.
The count is wrong in one direction
The budget follows the count
Pasting it in by hand is not a fix
What ours actually pulls
From both sides of the report
What happens when the second channel finally lands in the total
Both of these are about the same thing this page is about: a lead channel whose numbers never reached the report.
Counting every channel
The first month it counted both channels, our cost per lead dropped by twenty dollars on paper. Nothing about the marketing had changed — somebody was finally adding it up properly. That is the number we set the budget on.
The monthly rebuild
We were rebuilding the same four dashboards every month and still getting asked where the Local Services leads had gone. Now the report is already standing when we walk into the meeting, and the lead count is the whole lead count.
Straight answers
Questions people ask before they switch
Answered against DashThis's published pricing and integrations pages as read on 15 August 2026.
- Which one is cheaper?
- It depends where you are on the ladder, and both of us include white label so the comparison is clean. At three clients they are $44 and we are $45 — the same money. At 15 clients they need the Business tier at $279 and we are $164.50, because their steps jump from ten dashboards straight to twenty-five.
- Does DashThis support Google Local Services Ads?
- No. It is absent from their integrations directory, and the URL where such a page would live returns a 404. We checked it both ways on 15 August 2026 because it is the single most consequential row on this page for a home-services agency.
- Why does Local Services Ads matter so much?
- Because for a plumber, a roofer or an HVAC client it is frequently the second lead channel and often the cheaper one. A report that cannot see it understates the month’s leads and overstates cost per lead — and the budget follows the count. Money gets moved away from the channel that was working, and the report is the reason it moved.
- Is a DashThis dashboard the same thing as a client?
- Usually. Their own pricing guidance is that users typically create one dashboard per client, which is what makes a per-dashboard price comparable to our per-client one. If a client needs two — say ads and SEO kept apart — their effective per-client cost doubles, while ours is one report with two pages.
- What would make you tell me to stay on DashThis?
- Three clients or fewer, none of them running Local Services Ads, and a rank-tracking subscription you already pay for and want plugged straight in. At that shape the money is the same, they connect five tracking vendors to our one, and they have been doing this since 2011.
Sources
Everything on this page you can check yourself
Competitor pricing and feature lists move. Each entry records the page we read and the day we read it, so you can see how old a claim is before you act on it.
- 1DashThis pricing
dashthis.com · checked August 15, 2026
Priced by dashboard, with unlimited users on every tier: Individual $44/month billed annually ($54 month to month) for 3 dashboards and 15 data sources; Professional $139 ($164) for 10 and 40; Business $279 ($324) for 25 and 100; Standard $429 ($499) for 50 and 200. White-label branding, custom domain and custom email show as included on all four tiers. AI Insights included on all tiers, with a paid PRO add-on. 14-day free trial.
- 2DashThis integrations directory
dashthis.com · checked August 15, 2026
35 integrations listed (advertised as 30+), including Google Ads, GA4, Search Console, Business Profile, Meta, Microsoft Advertising, LinkedIn and CallRail. Keyword positions come via SEMrush, Moz, Ahrefs, WebCEO and keyword.com connectors rather than a tracker of their own.
- 3Google Local Services Ads integration page (does not exist)
dashthis.com · checked August 15, 2026
Returns HTTP 404. Local Services Ads is also absent from the integrations directory, so the absence is confirmed two ways rather than inferred from a list.
- 4DashThis pricing FAQ — what counts as a dashboard
dashthis.com · checked August 15, 2026
Their own guidance is that “users usually create one dashboard per client”, which is what makes a per-dashboard price comparable to a per-client one. A client needing two dashboards doubles their effective per-client cost.
Other comparisons
Weighing up more than one
Most agencies shortlist three or four. Here is the same treatment for the rest of them.
- Reports vs Data StudioGoogle renamed it back to Data Studio in April 2026. Still free, still everywhere, and still carrying a watermark you are not allowed to remove.
- Reports vs AgencyAnalyticsThe best-known per-client reporting platform for agencies. One rate, white label included, and the largest connector catalogue in the set.
- Reports vs SwydoThe cheapest credible entry point in the category: one flat fee, unlimited clients, priced by connected data source.
- Reports vs DataboxA metrics and goal-tracking product with a free tier and a separate agency price list, aimed as much at in-house teams as at agencies.
- Reports vs Spreadsheets and slidesStill the most common reporting stack in the industry: exports, a spreadsheet, and a deck rebuilt every month.